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It's actually pretty smart. They are allowing cannibalization of the iPad to the iPhone Plus because the margins on the iPhone Plus are higher, and people actu
by steven2012 12y ago
It's actually pretty smart.
They are allowing cannibalization of the iPad to the iPhone Plus because the margins on the iPhone Plus are higher, and people actually upgrade it every 2 years. I don't know a single person, including myself, that has had any impetus to upgrade their iPad, so this is a way of shifting people over to a phone model where there is a more defined upgrade cycle.
- gress 12y agoMy mother in law and wife are both desperate to upgrade their iPads, which are an original model, and a non-retina iPad mini. We may well buy 2 new iPads over the next 10 months. The point being that there is an upgrade cycle that is more like the Mac than the iPhone, but there is a cycle.
- jshen 12y agoI agree, just want to point out that if the iPad is used for gaming it gives one a compelling reason to upgrade. I bought a new iPad because hearthstone ran like crap on my iPad 2.
- baddox 12y ago> I don't know a single person, including myself, that has had any impetus to upgrade their iPad Allow me to introduce myself :) I've had the iPad 2, iPad 3rd gen (Retina), and iPad Air, and I will absolutely be upgrading to the Air 2 as soon as it hits the Apple Store (by the way, what's up with them not announcing an in-store release date?). It has become arguably my primary non-work computer, as my 3 year old Windows gaming PC begins to gather dust due to my not playing games any more.