Classic brand advertising does this. Oddly enough, search marketing (both pay-per-click and organic) does it, too: we use Google to mediate a lot of the emotion

Classic brand advertising does this. Oddly enough, search marketing (both pay-per-click and organic) does it, too: we use Google to mediate a lot of the emotional reactions and desires we have, and it's a lot more effective than just remembering someone's commercial jingle: http://www.infomarketingblog.com/search-engine-marketing-how-to-out-burnett-burnett/ http://www.infomarketingblog.com/search-engine-marketing-how...