No worries, I think it's good to cover all possibilities rationally, and your feedback helps. We've gone through the same process, too, and come to a somewhat

No worries, I think it's good to cover all possibilities rationally, and your feedback helps. We've gone through the same process, too, and come to a somewhat different conclusion. :) We perceive a gap in the market -- as you mentioned, there are many low-end Postgres hosting places, and a few expensive high end places. All are lacking features that we (personally) want, too, in one way or another. I think that, at least partially, it comes down to Amazon and Heroku having many other lines of business. Postgres is just not a major priority for them at all. By focusing entirely on Postgres and only Postgres, we can deliver a better experience. Competing on price is a race to the bottom. I don't want to be wading into a commodity market trying to pick up a million $5 customers. I'd much rather go for the higher end segment where we deliver premium service and features for people who see the value in that and are willing to pay for it. I'd love to chat with you sometime in more detail about the Postgres idea.. if you're ever in San Francisco, I'll gladly buy you a beer or a coffee!