3 ms·

> where do they go? To Amazons various competitors: Google Play Books, iBooks, Barnes and Noble...

• eropple 12y ago
  Which are all very small relative to the size of the Amazon market. You can't practically compete and not sell through Amazon, hence the problem with a monopsony.
  • seanflyon 12y ago
    I haven't found a great data source for book market-share, but I don't think Amazon is quite as dominant as you imply. "about a 50% market share for books sold online (that’s ebooks and printed books sold via the Internet)" http://www.digitalbookworld.com/2013/is-amazon-invincible/ http://www.digitalbookworld.com/2013/is-amazon-invincible/ You don't even need to not sell through Amazon to compete with them, just be willing to take a smaller cut with competitors that give you a more favorable terms (allowing them to undercut Amazon).
    • eropple 12y ago
      So a smaller cut with a worse outlet with smaller reach. That sounds like a recipe for success to me. What about you?
      • seanflyon 12y ago
        That's the exact strategy that worked for Amazon.