Airlines literally have no option but to compete on price. Airlines that try to compete another way will inevitably fail. How do you explain JetBlue? They're n

Airlines literally have no option but to compete on price. Airlines that try to compete another way will inevitably fail. How do you explain JetBlue? They're not usually the cheapest, but I always choose them over e.g., USAirways or Delta because its a nicer experience.