The comparison was between a company who's web UI tricked unsuspecting/naive users into revealing private info to third parties, and a company who's browser UI

The comparison was between a company who's web UI tricked unsuspecting/naive users into revealing private info to third parties, and a company who's browser UI is making it all too easy for unsuspecting/naive users to inadvertently reveal private info to third parties. I think the two are quite comparable. In both cases, the software developer should be responsible for guiding the user to make the right decision.