I wasn't necessarily expecting the parts for a keyboard build to be cheaper than an already assembled mechanical but that Gons site is selling keyboard kits for

I wasn't necessarily expecting the parts for a keyboard build to be cheaper than an already assembled mechanical but that Gons site is selling keyboard kits for $470 !? That seems really high to me. I'm not even sure if that price includes everything you need to build on. I'm wondering how normal that is for this kind of thing or if you're kind of buying support along with the price, which would make it worth it I guess.