OK say compare with the market for wine which sells at a similar price but has a much less centralized selling system but similarish diversity of product. With

OK say compare with the market for wine which sells at a similar price but has a much less centralized selling system but similarish diversity of product. With competition there is little space for 30% margins but there is still room for retail to take some margin. It is not a hugely profitable business but there are good niches.