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Hacking Word-of-Mouth: Making Referrals Work for Airbnb
- bigethan 12y ago"Before we coded any product, we built mechanisms to track and report our progress on our success metrics." Fun. If all you care about is charts, this is basically an integration testing framework (kind of).
- glifchits 12y agoSounds more like test driven market development
- jrochkind1 12y agoI stopped reading at "People use Airbnb to unlock incredible experiences," because it sounds like BS.
- gkoberger 12y agoIt's market-y, sure – however it's true. There's a ton of places you can rent on AirBnb that you never could have before it existed. I've stayed in some amazing places internationally that never would have been an option 3 years ago.
- jrochkind1 12y agoI don't even know how to "unlock an experience". I'll take the downvotes.
- xh208 12y agoWell, I guess the whole reason for their blog is to garner interest in the product and good for SEO etc. However, it's still can be somewhat interesting :)