There are a few clues in the text like "I've made a net loss running you for the last two years" and "At some point in the future, I may need to offer complimen

There are a few clues in the text like "I've made a net loss running you for the last two years" and "At some point in the future, I may need to offer complimentary software products to Ad Muncher user" hinting that he thinks that bulding a bigger userbase by being free and then bundling ads into it would make more money, as paid users were no longer paying the bills.