Part of it depends on the language and framework that you're using. Not to start a flame war, just pointing out a simple fact: RoR doesn't handled i10n and l8

Part of it depends on the language and framework that you're using. Not to start a flame war, just pointing out a simple fact: RoR doesn't handled i10n and l8n nearly as well as Python/Django does, for instance. If your language doesn't support Unicode strings well, you're kinda screwed when it comes to setting up your site in Russian. I agree, though. We in American startups tend to be rather myopic when it comes to different languages and cultures.