Orthogonally, if he really wanted people to buy the CD, why place an ad in some magazine and expect people to place orders? Aren't there other ways to advertise

Orthogonally, if he really wanted people to buy the CD, why place an ad in some magazine and expect people to place orders? Aren't there other ways to advertise? (yes, I get that the point of this post is about success, and how the 1% argument is flawed, but still..)