The way the NRA handles perceived threats with over the top hyperbole is not very helpful in debates like this. It'd be like restaurant owners complaining that

The way the NRA handles perceived threats with over the top hyperbole is not very helpful in debates like this. It'd be like restaurant owners complaining that food inspectors are there simply to shut their place down. Lead is a hazardous material. There's no debate here. Where you have hazardous material in an enclosed environment you will have problems unless proper precautions are taken. Without even cursory inspections, how can you know this is the case? If you want to froth and rage against the so-called mainstream media, which it should be noted is largely owned by massive empires controlled by extreme right-wing oligarchs like Rupert Murdoch, that's hardly helping. How do you expect someone to write an article aimed at the general public when it'd end up drowning in industry jargon and speak about organizations few ever have to directly interact with? Like it or not, the NRA is the PR department for not just gun owners, but the gun industry at large. The NSSF seems largely absent from any debates.