Fees have to go entirely. That won't help bring down the cost of any given item by 3%. It will make new micropayments possible. This, in turn can lead to susta

Fees have to go entirely. That won't help bring down the cost of any given item by 3%. It will make new micropayments possible. This, in turn can lead to sustainable businesses. For example, WhatsApp costs 99 cents a year (first year free). Currently they lose about 30% of that to fees (because of the base load of 21 cents). As a result, there currently is a fundamental minimum for a monthly service at 40 cents. Without fees, you can push that down near 1 cent. Without fees it would be possible to have a service provide 25 cents worth of value and only be billed per month. Apps that had to use ads before or that had to hope to get bought by bigger companies, could make a reasonable about of money per month. This would lead to permanent jobs. In the end, assuming your argument that fees == consumer deals, I submit the total value created by a micropayment service will lead to a better life for the average consumer. Therefore, they should drop fees.