A lot of people work on their products at the same time that they are contracting/consulting on the side, so I feel running multiple businesses is actually pret

A lot of people work on their products at the same time that they are contracting/consulting on the side, so I feel running multiple businesses is actually pretty common. It's totally ok to tackle multiple projects at a time, though, and sometimes, like in the case of freelancing, its also a good strategy in order to avoid any outside investment. The trick is to find the right product, which which develpment work, that's always in demand, and thus a pretty safe bet, and then your own idea, which you're kind of trying to prove at the beginning.