This actually looks very interesting, but I'd recommend some changes to the website. First of all that beautiful full screen image, sadly, it's useless. Not a

This actually looks very interesting, but I'd recommend some changes to the website. First of all that beautiful full screen image, sadly, it's useless. Not a single word there of what you're about, or even a symbolic photo suggesting what pebll is. Then, it seems to me, most of the wording on your site assumes the reader knows something about your product. I'm getting a vague idea, but it certainly isn't clear. Do pebll's have actual value? You suggest they might when you say it gets passed on "instead of receiving payment". So, I pass a pebll, then they pass it on to somebody else, and they pass it on, etc. etc. But today, when people 'pay it forward', aren't they actually paying for something? So if I 'pay it forward' at the coffee shop and buy somebody a coffee, the they get the coffee and a pebll? Then they do something for somebody else, and that person gets their groceries carried and the pebll? Is that right? I like some of the idea, but I dislike the action of "I'm passing this thing on to you", it makes the whole process feel a bit ingenious (though I think most peoples idea of pay it forward is less than geniune). I do think you are on to something with the idea of tracking the good you do, and how that can be passed on to others and multiplied, but I don't know that you've nailed the messaging, and because of that, I don't know if you've got the right solution or not. Also, for your layout of your site, try Simon Sinek's version of start with why. I think your why is currently your strongest point.