Nice approach. The way Snapchat works I could see myself opening a lot of these - even if just for a couple of seconds - to see what it is. If advertisers get v

Nice approach. The way Snapchat works I could see myself opening a lot of these - even if just for a couple of seconds - to see what it is. If advertisers get value from it I don't see why it would annoy consumers at all (it's not disruptive, it's not creepy/targeted, it doesn't change your experience).