3 ms·
Reminds me of Steve Blank's sayings on the customer and product development cycle. His mistake was he ramped up before properly understanding his customers (and
by joez 17y ago
Reminds me of Steve Blank's sayings on the customer and product development cycle. His mistake was he ramped up before properly understanding his customers (and how to best sell to them).
- gcheong 17y agoI was thinking the same thing. He could have saved himself a lot of trouble by seeing how effective or not the ad was in getting orders before printing up a bunch of CDs then he could have adjusted his marketing approach.