> He is taking a bunch of things and putting them in a nice shiny box with almost zero end user configuration required. In the product world this is generally

> He is taking a bunch of things and putting them in a nice shiny box with almost zero end user configuration required. In the product world this is generally known as every product ever. iPod : a bunch of things and putting them in a nice shiny box with almost zero end user configuration required Chocolate Bar: a bunch of things and putting them in a nice shiny box with almost zero end user configuration required Tide: a bunch of things and putting them in a nice shiny box with almost zero end user configuration required Bulk bins at a supermarket: a bunch of things and putting them in a nice shiny box with almost zero end user configuration required hackernews: a bunch of things and putting them in a nice shiny box with almost zero end user configuration required