A couple of observations. One, Apple originally proposed that developers write web-based apps for the iPhone, because there was no SDK. There was no explosion

A couple of observations. One, Apple originally proposed that developers write web-based apps for the iPhone, because there was no SDK. There was no explosion of apps that day. The explosion came with the SDK and the App Store. Two, games are a huge percentage of apps, and while some games can run in a browser, many of the best will not. It's a combination of processing power, control, and "bare metal" (like it or not, a browser is a huge abstraction layer that is not good for games). So I don't doubt they can create some app market by pushing in this direction, but aren't they missing the clues that have been left for them already?