Ah, but then you're mucking with the advertising. 0.96 pounds seems so much lighter than 434 grams, right? A similar thing happened to A&W [0] with their "1/3

Ah, but then you're mucking with the advertising. 0.96 pounds seems so much lighter than 434 grams, right? A similar thing happened to A&W [0] with their "1/3 pound" burger selling fewer than a competitor's "1/4 pound" burger — effectively because "3" is less than "4" and fractions aren't for everyone. [0]http://www.motherjones.com/kevin-drum/2014/07/great-third-pound-burger-ripoff http://www.motherjones.com/kevin-drum/2014/07/great-third-po...