Look at this on a micro scale. Cell phones. Tons of people have iPhones. You can watch it happen in real time inside any T-Mobile store. Every time I go someone

Look at this on a micro scale. Cell phones. Tons of people have iPhones. You can watch it happen in real time inside any T-Mobile store. Every time I go someone stomps out without an iPhone, you know why? They abolished contracts. Tell someone they have to spend $650 on an iPhone today. They will balk. Tell someone they can spend $200 on an iPhone. They will sign their life away. And that $200 iPhone quickly becomes a much more expensive iPhone.