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That's like saying that Walmart's business is cash registers. If I could aquire either Google's search business, or their ad business, I would take search, no
by paul 17y ago
That's like saying that Walmart's business is cash registers.
If I could aquire either Google's search business, or their ad business, I would take search, no question. The ad part could be rebuilt on search, but the opposite is not true.
- dcurtis 17y agoSearch isn't a business. It's just a technology they developed. If Google hadn't found their advertising business, they would have failed. You don't want Google's search technology because it will make you money. You want it because it has brand value and lots and lots of users that you want to leverage to make money using some other business. Walmart's business is selling merchandise. The fact that they have to be experts at building construction so they can make stores to sell merchandise is just as secondary as Google's search business. Would you rather have Walmart or their real estate?
- stanleydrew 17y agoIt's more like saying NBC is an advertising company. No, they create content and sell ads beside it. Google gives us great search results and sells ads beside them.
- patio11 17y agoAnd 1/3rd of their revenue comes from the Content Network, which has little if anything to do with search per se. (Realistically speaking the Content Network is a second bite at the apple from someone coming off a search result to a page which doesn't address their need, but it is in approximately no one's interest to admit that.)