Riding on this comment as felt it is great advice. To add to it, this is the classic case of a product with some potential (haven't used it so going by concept

Riding on this comment as felt it is great advice. To add to it, this is the classic case of a product with some potential (haven't used it so going by concept only) that is communicated really badly. For me to understand to product I had to think about how I would use it. I shouldn't have to. I've found in similar situations that a technical person will focus on the product in the belief that largely 'if I build a good product the market will come to me'. As someone that has marketed a couple popular apps (I'm marketing end of things by trade) I can say, I would prefer great distribution and marketing on an average app than the reverse. Broad stokes: consider a rebrand. Re-think it yourself or even better bring in a good marketers to figure the best user case from a USERS POV. Find a usercase that can make you standout and bring a real benefit to someones world. Brand and describe around this scenario. Only then go to work on your distribution strategy. Also be willing to buy some initial distribution. Popular news sites and similar are blasted by new apps. While try to get on their radar, don't rely on this.