My first exposure to programming was The TeXbook by Donald Knuth (back in 1990). I still remember marveling at how he always managed to come up with perfect nam

My first exposure to programming was The TeXbook by Donald Knuth (back in 1990). I still remember marveling at how he always managed to come up with perfect names. Little did I know then (and experience has since delivered plenty of fails) that it really is a hard problem.