I can't speak for OP, but in our case we "soft launched" our app in Canada to get feedback and tweak before releasing to a wider audience. http://en.wikipedia.

I can't speak for OP, but in our case we "soft launched" our app in Canada to get feedback and tweak before releasing to a wider audience. http://en.wikipedia.org/wiki/Soft_launch http://en.wikipedia.org/wiki/Soft_launch