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Spot on. I'll keep working with this attitude, that any outcome will be positive, and work toward MVP while most other concerns can wait. This brought me back t

• doctorwho 12y ago
  Beware of letting your excitement about your idea work against you. Your marketing effort should start BEFORE the product gets built. If you start with the product, you run the risk of building something that almost nobody needs. It's that "almost" that will get you. You can build just about anything and find people who think it's great. The feedback from this group of early adopters will be infectious but it may not be a market. The trick is to find something that a lot of people think is great, that's a market and you can build a company on that. http://www.pragmaticmarketing.com/resources/stop-perfuming-the-pig-why-real-marketing-is-done-before-the-product-is-created- http://www.pragmaticmarketing.com/resources/stop-perfuming-t...
  • macu 12y ago
    "Your marketing effort should start BEFORE the product gets built" is in contrast to others' comments (like "use your spare time to build") but I think you may be right. There is certainly risk, and the likelihood that enough people will be interested (and have the time) is difficult to assess. That's exactly why I need to start discussing the idea with people who know better than I do. Marketing is a completely new challenge to me. I'll have to think about this further, but for now my primary concern is to finish the design documents, at which point I'll have something tangible to offer up for feedback. Thanks for keeping the mammoth task of marketing on my radar.