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Just a general question from someone who never worked with the app store: What's the reasoning for not making an app available in all countries?
by dewey 12y ago
Just a general question from someone who never worked with the app store: What's the reasoning for not making an app available in all countries?
- timpark 12y agoI can't speak for OP, but in our case we "soft launched" our app in Canada to get feedback and tweak before releasing to a wider audience. http://en.wikipedia.org/wiki/Soft_launch http://en.wikipedia.org/wiki/Soft_launch
- shenoyroopesh 12y agoGreat question. Some of our reasons - 1. Doing some experiments on the marketing side, especially keywords, before launching everywhere. The first week/month on the app store gives a boost to keyword rankings that can be leveraged to build good traction. Unfortunately it also requires some experimenting to get them right, so this initial launch in 1-2 countries can provide that data. 2. Building some traction and credibility so that when we launch on the other app stores, we can build on that (for e.g. #1 on the Canadian App store would have a nice charm to it, if we achieve it!). This again helps with point 1 (better traction in launch week/month). 3. Ensuring Support is not overwhelmed by unforeseen issues. We have tested a lot, but never know what kind of crashes or even minor bugs might be seen in the wild. We want to be awesome at customer experience. 4. Gathering feedback in general.
- dewey 12y agoThanks for replying, I was always wondering if marketing/shipping reasons or other reasons (tax, bureaucracy) keep developers from just checking all country boxes when they submit it to the store. Another mystery resolved!
- shenoyroopesh 12y ago:) Glad to be of help.