If a Rolex stops keeping time, it's conceivable it would still be worn. But if a BMW no longer starts up, the driver's not going to sit behind the wheel. Wheth

If a Rolex stops keeping time, it's conceivable it would still be worn. But if a BMW no longer starts up, the driver's not going to sit behind the wheel. Whether it's the (mostly) info-appliance market of iOS, or the productivity market of the Mac, Apple's products are much more like BMWs than Rolexes. The luxury is intertwined with the functionality.