Another way to look at it is that they're providing a better "user experience" via an app and website to businesses that were just lower profile or invisible be

Another way to look at it is that they're providing a better "user experience" via an app and website to businesses that were just lower profile or invisible before. For example, I believe many traditional B&Bs also operate in some legally grey areas, in terms of council approvals, business registration, tax & insurance.