It signals to me that revenue has more perceived value than profit. I agree with this philosophy if the company uses the forgone profits to pursue risky but pot

It signals to me that revenue has more perceived value than profit. I agree with this philosophy if the company uses the forgone profits to pursue risky but potentially rewarding ideas similar to the way Amazon has. I don't agree with it when the "idea" is a device with features they withheld from a previous release in an overcrowded category that they already dominate. That is not to say I don't like the idea of a cheaper iphone -- cheaper iphones can be a great gateway drug to the apple ecosystem. Its the 6+ or 5s that Im talking about. I expect a lot more from a company with $160 billion on hand and with the reputation of Apple's.