The fact that it's a separate "app" is what's bad. On any TV streaming device (Roku, AppleTV, Fire TV) has content right up front on the home screen. XBOX's TV

The fact that it's a separate "app" is what's bad. On any TV streaming device (Roku, AppleTV, Fire TV) has content right up front on the home screen. XBOX's TV app also contains a lot of ads. And the apps load much slower.