2 ms·
This is really great news for me (I "cut the cable" a couple of years ago). I was thrilled when HBO released a lot of content on Amazon Prime. I've been buying
by emacdona 12y ago
This is really great news for me (I "cut the cable" a couple of years ago). I was thrilled when HBO released a lot of content on Amazon Prime. I've been buying content they haven't released on Prime through Amazon streaming (Silicon Valley, Game of Thrones). I have been anxiously awaiting the day where I could buy a "season pass" for current run HBO content.
I've concluded there were a few benefits HBO got from their close relationship with cable companies:
1) The huge customer base that cable companies have
2) The advertising that cable companies provide
3) The distribution of content that cable companies provide
I always felt the release of content to Amazon Prime was an experiment and judging by this news, I think that experiment was deemed a success. I suspect that HBO concluded that Amazon is more than capable of distributing the content and that there are plenty of customers willing to pay for it when it's delivered by a means other than the cable company.
I still suspect that Amazon will play a role in hosting and distributing content for whatever "HBO Go" becomes one year from now.