3 ms·
> leaks I always had a love/hate relationship with the "one more thing" approach. When Apple has a real blockbuster product to reveal, it was a lot of fun. But
by wiremine 12y ago
> leaks
I always had a love/hate relationship with the "one more thing" approach. When Apple has a real blockbuster product to reveal, it was a lot of fun. But sometimes it was a big letdown. I remember when they introduced the v1 Apple TV. It felt half-baked.
I think Apple has done a better job managing expectations going into new product releases. I haven't feel the same "let down" feeling in a while.
(Not saying this particular leak was intentional, just an observation)
- jordanpg 12y agoLet us reclaim the timeline from Apple and stop caring about their leaks. The cloak and dagger routine seems laughably archaic to me, and they've only been doing it for a few years now.
- MaysonL 12y agoGo study up on the Osborne effect for an understanding of why Apple goes for secrecy on new products.