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Essay: The Future of the Book
- gklitt 12y agoIt was amusing to see that the modern startup trick of creating a launch page or a broken link to gauge interest in an idea has actually been around for centuries: Publishers in the 17th and 18th centuries often sold books by “subscription”, which meant that consumers would agree in advance to buy a book after seeing a prospectus. It acted as a market test. If not enough people were interested, the project could be dropped.