> I think Google is at a big disadvantage when it comes to shopping. Amazon already has a powerful ecosystem. You can become an Amazon seller. Amazon sells it's

> I think Google is at a big disadvantage when it comes to shopping. Amazon already has a powerful ecosystem. You can become an Amazon seller. Amazon sells it's own brand of many items, which are all high-quality, low-price. Amazon has a well-understood review system, with comments. Amazon has fairly strict quality controls, and if something goes wrong, Amazon will bend-over-backwards to make sure it comes out in your favor. I have never been burned in nearly a decade of Amazon usage. I don't know anyone who has. Well, I know quite a few people who have. I am one of them. I've had to issue chargebacks in my dealings with Amazon for stuff I bought via them that they failed to deliver on. Amazon's "strict quality controls" aren't really existent either. They have no quality controls in place beyond the customer feedback/complaint mechanism and some crude delivery/shipment tracking mechanics. Amazon doesn't have the ability to inspect the merchandise it ships a significant percentage of the time so claiming they have "strict quality controls" is ignorant at a minimum.