Yeah. I hate the title. Apparently the editors felt the story's importance wasn't self-evident enough, and what readers would be capable of understanding was a

Yeah. I hate the title. Apparently the editors felt the story's importance wasn't self-evident enough, and what readers would be capable of understanding was a pricetag. In truth, the data is priceless in every sense of that word. Unearth is also strange word choice, considering it was unearthed in a warehouse. For HN, a briefer version of the subtitle would make a better title IMO.