@rogerbinns - The problem with being paid on success is that people are really bad at understanding the value behind 'success' and also, it's very hard to verif

@rogerbinns - The problem with being paid on success is that people are really bad at understanding the value behind 'success' and also, it's very hard to verify. Working backwards, it's easy to convince someone that finding their life partner is worth $1 million, and a 1% chance of that therefore is 10k. But most people still think $20 is too much to spend at just a chance. If they were to pay on success, no matter how good we were, we'd be losing a lot of money. Some startups are fine doing that, but we wanted to create a sustainable business model from the start. Also, I've heard the 'if you're good, you lose customers' comment a lot, but that is not the case with dating. People who are successful still go on a lot of dates, and the better you are, the more people they refer. Our goal is 100% to provide the best matches possible, so that people like us, refer their friends, and end up happy / in love / dating / having sex / doing what they want. If we had a crappy service that kept 'dangling' people in front of one another, a) none of us would want to work here and b) we'd have very high churn and die very quickly.