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1. How will the matchmaking site with real live matchmakers scale? 2. Why do you think the matchmaker will know who I'm seeking for, better than myself?

by listic 12y ago

obvious01 12y ago
Thoughts on 1: a) Each match generates $30-40 worth of revenue. b) the number of matches per week grow linearly with the number of uses (n/2) c) the matches are determined with assistance from an algorithm. (They automate away the complexity generated by the growing user graph, so the human only needs to use their intuition / follow common sense guidelines to decide if the pair could be a match) d) they probably have standardized copy for "Why we with you'll hit it off" info provided with every match. This minimizes the amount of time spent per worker per date and reduces the set desired qualifications for their hires. They could get by with recent liberal arts college grads for sure. e) Therefore they could easily afford to hire freelance "matchmakers" linearly with the number of users. The main issue is that if this takes off too fast they will be dealing with rapidly growing organizational complexity / overhead. They will have to set up good managers, good customer service, good training and good q/a.
Meekro 12y ago
I think it could scale the same way that, say, a massage parlor scales: by hiring and training more people. Except in this case you don't run into space limitations since everything is done online. If folks are willing to pay their premium rates [1], it could work! $350/mo is pretty steep, but I'd rather pay that and get results than $0/mo and no dates. [1] https://www.datingring.com/premium https://www.datingring.com/premium
- laurenkay 12y ago
  Thanks Meerko, right on point. The more people using your service, the less work for each matchmaker. Most premium matchmakers spend most of their time recruiting. We don't need to do that since we have so many users. We also have a lot of technology that automates the non-personal stuff, like sorting through age, height, etc. In terms of knowing what people are looking for - we met our first few thousand users and arranged a few thousand dates by hand. We learned a lot about what matters, and what doesn't - for instance, how active people are tends to matter a lot more than their political preferences. I hate to pull the whole 'proprietary' card, but we're not very public about how we match beyond that .. will try to add more info to the site soon.

1. How will the matchmaking site with real live matchmakers scale? 2. Why do you think the matchmaker will know who I'm seeking for, better than myself?

by listic 12y ago

1. How will the matchmaking site with real live matchmakers scale? 2. Why do you think the matchmaker will know who I'm seeking for, better than myself?

obvious01 12y ago

Thoughts on 1: a) Each match generates $30-40 worth of revenue. b) the number of matches per week grow linearly with the number of uses (n/2) c) the matches are determined with assistance from an algorithm. (They automate away the complexity generated by the growing user graph, so the human only needs to use their intuition / follow common sense guidelines to decide if the pair could be a match) d) they probably have standardized copy for "Why we with you'll hit it off" info provided with every match. This minimizes the amount of time spent per worker per date and reduces the set desired qualifications for their hires. They could get by with recent liberal arts college grads for sure. e) Therefore they could easily afford to hire freelance "matchmakers" linearly with the number of users. The main issue is that if this takes off too fast they will be dealing with rapidly growing organizational complexity / overhead. They will have to set up good managers, good customer service, good training and good q/a.

Meekro 12y ago

I think it could scale the same way that, say, a massage parlor scales: by hiring and training more people. Except in this case you don't run into space limitations since everything is done online. If folks are willing to pay their premium rates [1], it could work! $350/mo is pretty steep, but I'd rather pay that and get results than $0/mo and no dates. [1] https://www.datingring.com/premium https://www.datingring.com/premium

laurenkay 12y ago
Thanks Meerko, right on point. The more people using your service, the less work for each matchmaker. Most premium matchmakers spend most of their time recruiting. We don't need to do that since we have so many users. We also have a lot of technology that automates the non-personal stuff, like sorting through age, height, etc. In terms of knowing what people are looking for - we met our first few thousand users and arranged a few thousand dates by hand. We learned a lot about what matters, and what doesn't - for instance, how active people are tends to matter a lot more than their political preferences. I hate to pull the whole 'proprietary' card, but we're not very public about how we match beyond that .. will try to add more info to the site soon.