Thanks for your feedback. 1. I totally agree with you on this point - the MAS is a fine store for something that costs $1-10 and maybe took only a few months t

Thanks for your feedback. 1. I totally agree with you on this point - the MAS is a fine store for something that costs $1-10 and maybe took only a few months to develop, maybe a hobby project. But building a serious business for apps that cost $30-50+ is much harder - it's possible but it won't be ideal (talk to the developers behind the apps in those categories). The point behind the article is that it doesn't have to be that way, the tools can be easily made available. 2. Only if you're the selling directly to customers (and even then it's not a massive deal as you can just signup for the VAT MOSS, which means you only deal with a single VAT entity, which you have to do if your sales exceed the VAT threshold). Furthermore, if you sell via a reseller, your sales lie outside the scope of VAT (as the sale is technically made by the reseller). For example, that's the case with FastSpring, as they're a US company and you will be receiving proceeds from them (assuming you're in the EU). FastSpring themselves handle all VAT related issues (they comply with all EU laws and will pay it out) - you don't have to lift a finger.