It seems like American consumers especially, have a hard time with the "higher upfront for cheaper in the long run" way of thinking. Look at all these cell pho

It seems like American consumers especially, have a hard time with the "higher upfront for cheaper in the long run" way of thinking. Look at all these cell phone companies that lock consumers into a two year contract with a much higher monthly premium than an alternative prepaid service. $200 phone + $100/month is somehow much more palatable than $800 phone + $50/month.