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The Job Title Blacklist for the Self-Employed
- cperciva 17y agoI generally sign emails "Founder / author", which feels a bit kludgy but is at least somewhat clear. What titles do other HNers use (creative or otherwise)?
- mahmud 17y agoMultiple phony names and email address just to give a Big Boy illusion. Works. Cold call one day "on behalf of your VP of foo", get the details of the contact person, wait 2 days, call as "VP of foo".
- cperciva 17y agoThat might work for a while, but eventually someone is going to figure you out. I would never work with someone who played sleazy games like that.
- mahmud 17y agoI am in advertising.
- cperciva 17y agoRoughly a decade ago, I had the good fortune to be present at the retirement party of my university's Dean of Business. In the requisite speech, he commented that the hardest term of teaching he ever had was when he had to go from teaching "Ethics and Corporate Responsibility" to "Introduction to Marketing" with only a 10 minute gap in between. That said, I don't believe that working in advertising gives you a free pass to act dishonestly. Advertising should be about making people aware of a good product -- not deceiving them about your product's quality.
- mahmud 17y agoTheory is one thing, practice another. I arrived at this after repeated trial and error; most big advertisers will not talk to a little guy no matter what. I do this just to crack the corporate shell and reach someone, after that we're on first name basis.