There are some K-cup compatible machines available (like http://www.amazon.com/MCU-Single-Multi-Use-Coffee-Brewer/dp/B009PLQ5H2 http://www.amazon.com/MCU-Single

There are some K-cup compatible machines available (like http://www.amazon.com/MCU-Single-Multi-Use-Coffee-Brewer/dp/B009PLQ5H2 http://www.amazon.com/MCU-Single-Multi-Use-Coffee-Brewer/dp/... ). I think the reason you don't hear about them much is Keurig really dominates the market.