I work in this space, and I will say that consumers can do a lot here to change the behavior of these mega companies when it comes to treatment of farmers. Con

I work in this space, and I will say that consumers can do a lot here to change the behavior of these mega companies when it comes to treatment of farmers. Consumer choices and/or bad press makes big companies move, sometimes very quickly, especially on their premium brands. Due to some earlier PR debacles, nearly all (all?) Nespresso coffee is now Rainforest Alliance certified. A very large amount of coffee at many supermarket chains in many european markets is certified by FairTrade, RFA, or UTZ. Certification isn't the answer to all the problems in the coffee world. I'd rather drink coffee where the small independent roaster is buddies with the premium quality grower, but I don't see this becoming the norm. It'd really make my day to see all coffee from these big actors (not just their premium brands) certified under a 3rd party scheme.