The number I gave was Samsung and Apple US spend for promotions on mobile. The Asymco link you gave is for Samsung Electronics, which is the whole that makes te

The number I gave was Samsung and Apple US spend for promotions on mobile. The Asymco link you gave is for Samsung Electronics, which is the whole that makes televisions, cameras, printers, semiconductors, and so on. That number is a garbage comparison, but somehow, and conveniently, it is the one that is always referenced when pushing the "Samsung advertises so much more" angle.