Absolutely, this is known as user ethnography and has been around for a long time. Here's a random article: http://www.uxmatters.com/mt/archives/2010/06/ethnogr

Absolutely, this is known as user ethnography and has been around for a long time. Here's a random article: http://www.uxmatters.com/mt/archives/2010/06/ethnography-in-ux.php http://www.uxmatters.com/mt/archives/2010/06/ethnography-in-...