Our startup is in the ed-tech space so we obtain customers by meeting with Principals and Superintendents. A task we have found difficult since they are very bu

Our startup is in the ed-tech space so we obtain customers by meeting with Principals and Superintendents. A task we have found difficult since they are very busy and constantly solicited. We try to get meetings with email but that is not as effective as showing up at the schools and catching them with some free time. We are using a product created by another startup called SnowShoe. You may have seen them recently featured on Product Hunt. Fans say SnowShoe dabbles in "black magic" by making 3d printed stamps that have unique digital identities, which touch screen devices can detect. The SnowShoe Stamps are just black pieces of plastic so the appearance is not as unique or magic as their abilities. I am lucky to have been born into an artistically gifted family. My Mom and sister have started hand painting the SnowShoe Stamps, making them even more unique. The painted stamps are much better than a business card and are also a cool way to acknowledge the teachers that use our system the most. When a principal or superintendent expresses interest in conducting a one month trial we let them pick out a painted SnowShoe Stamp to keep at their desk as a reminder of our awesomeness! This unscalable gesture has increased the number of referrals we receive from every principal. Being able to start an email with "principal X said you might be interested in our product" has made getting the initial meeting with new principals/superintendents much easier.