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Marketing isn't just advertising. The last chart illustrates the massive difference in marketing spend between Apple and Samsung. http://www.asymco.com/2013/04
by IBM 12y ago
Marketing isn't just advertising. The last chart illustrates the massive difference in marketing spend between Apple and Samsung.
http://www.asymco.com/2013/04/02/the-cost-of-selling-galaxies-updated/ http://www.asymco.com/2013/04/02/the-cost-of-selling-galaxie...
- personZ 12y agoThe number I gave was Samsung and Apple US spend for promotions on mobile. The Asymco link you gave is for Samsung Electronics, which is the whole that makes televisions, cameras, printers, semiconductors, and so on. That number is a garbage comparison, but somehow, and conveniently, it is the one that is always referenced when pushing the "Samsung advertises so much more" angle.