So how exactly will duplicates go away by getting rid of CPM? Killing CPM will actually make it worse. Right now I can put the CPM ad anywhere on the page, wit

So how exactly will duplicates go away by getting rid of CPM? Killing CPM will actually make it worse. Right now I can put the CPM ad anywhere on the page, without interfering with the user. But if CPM dies, I'll need to make sure that people are clicking on the ads. That means they'll be much more prominent. And let's not forget, with the death of CPM, we'll get a ton more of those full page ads that hijack the screen. If you think the user experience will get better without CPM, you are mistaken. From the advertiser perspective, sure CPM isn't that good, compared to CPC/CPA...but it's a crapload better than traditional advertising. A $250,000 New York Times Ad will get your ad in front of 1.5 million people. That same $250,000 will get you 25 million page views(at $10 CPM)