Firstly, I'm glad you found the posts well crafted, after spending hours on the documentation, the videos and having actually had the opportunity to talk to Goo

Firstly, I'm glad you found the posts well crafted, after spending hours on the documentation, the videos and having actually had the opportunity to talk to Googlers at I/O, I felt it necessary to clear the doubts I've seen most people have. Regarding the part about creating a homogeneous look, I don't "completely" agree with that, I can understand that being a worry. Google's been quite detailed in terms of what is right, what is wrong from purely a keyline metrics perspective, and if developers follow them very minutely, I can see a situation arising where several apps look very, very similar. Having said that, I think the core focus of material design is really going to be how different apps use animation in their experience, as well as how well they scale across platforms. Material Design apps should not be judged purely on the basis of a phone app, or a tablet app, or a website, but how a user who uses the app across multiple devices finds the experience. Offloading design decisions for indie developers, however, could be very useful. Far too many simply haven't cared enough to get their metrics right, for example. Material Design gives them certain rules to follow, which if they follow, might not give them uniqueness but at least the users would find them easy to use.